AdHive Group has celebrated its 10th Anniversary by spotlighting Amplify Hive, an expression of its capabilities in brand activations and influencer marketing. Amplify Hive aims to bring AdHive’s campaign services into sharper focus as a specialised offering.
Amplify Hive is designed to help brands create more meaningful connections with their audiences, says AdHive.
“Over the past decade, we’ve constantly refined how we serve our clients,” says Sizwe Dlamini, Managing Director of AdHive Group. “Amplify Hive isn’t a new addition but a spotlight on what we’ve been doing exceptionally well. Now, we’re giving it the attention, structure and strategic emphasis it deserves.”
Amplify Hive offers mall activations, pop-up events, virtual product launches and metaverse-ready campaigns. By leveraging AR (Augmented Reality), VR (Virtual Reality) and next-generation engagement tools, the team transforms brand messaging into experiences that resonate online and in the real world, says the agency.
Amplify Hive also strengthens AdHive’s influencer marketing capabilities. With access to AI-powered tools for influencer matching, audience targeting and campaign performance tracking, the team helps brands build smarter partnerships that deliver measurable returns on investment, adds AdHive.
“Modern consumers don’t want to be sold to. Rather, they want to feel seen, heard and involved. That’s what Amplify Hive enables. We’re blending technology, culture and creativity to help brands be felt, not just seen,” says Dlamini.
AdHive concludes that this spotlight aligns with AdHive Group’s integrated model, which includes IdeaHive (brand communications) and TechHive (MarTech and data innovation). Together, the group says it aims to continue to elevate African marketing by aligning human insight with digital precision and pushing creative boundaries in the process.
