AdHive Group celebrates 10 years with a bold new campaign: 10 TO TAKEOFF.
Ten years ago, in a modest Jozi office with one laptop, one logo, and one audacious idea, AdHive was born.
It didn’t begin with fanfare. There were no headlines and no hashtags. Instead, there was just a group of restless minds hell bent on shaking up the game and determined to move people, not just products. To tell stories that stuck. To build brands with soul. And to do it all on our own terms.
Back then, we called ourselves Idea Hive, a small, ambitious agency fuelled by creativity, curiosity, and the belief that African stories deserved to be told with craft, courage, and conviction.
Today, we’re AdHive Group, a collective of three purpose-built units:
• IdeaHive, our creative heart and brand comms studio.
• TechHive, the data and MarTech engine that powers precision.
• Amplify Hive, our home for influencer magic and immersive activations.
Together, we’ve grown into a company that blends insights, tech, and storytelling to shift culture and drive results. We’ve partnered with global brands, launched award-winning campaigns, and built a proudly homegrown agency with continental reach and global ambition.
But as we mark ten years of hustle, growth, and creative fire, we’re not just looking back.
We’re looking ahead, raising the bar, and we’re taking others with us.
Introducing 10 TO TAKEOFF
10 TO TAKEOFF is a launchpad. It’s a rallying cry for the next generation of entrepreneurs, creatives, and change-makers. The ones building in silence, dreaming on borrowed time, and daring to believe that their stories are worth hearing and fighting for.
Over the next few months, AdHive will be spotlighting ten fearless South Africans who are shaping the future in their own powerful, everyday way. These aren’t celebrities or CEOs but real people who are bold thinkers and doers, pushing forward in tough times, building purpose-led ventures, and challenging the status quo.
And we’re not just telling their stories, we’re backing them.
Each changemaker will receive a platform, mentorship, brand-building support, and amplification through AdHive’s ecosystem. Because we believe the spotlight should be shared. And that success becomes meaningful when it lifts others with it.
The shift is happening
Before every breakthrough, there’s a shift. A moment where something small starts to catch. You feel it before you see it. A current. A spark.
That’s what 10 TO TAKEOFF is all about, shining a light on that shift. Paying tribute to where we’ve come from, and planting seeds for what comes next.
Because the real story of AdHive isn’t about us. It’s about every bold voice that hasn’t yet been heard. Every campaign that hasn’t yet been briefed. Every brilliant idea that is waiting to land.
We’re here for the storytellers. The rule-breakers. The quiet builders. The future brand architects of Africa.
And this time, we’re not just scouting for talent. We’re launching it.
To the next 10
As we kick off the next chapter of our journey, we’re doubling down on our purpose: To challenge convention. To elevate bold ideas. And to make marketing that moves people.
10 TO TAKEOFF is the beginning of that mission’s next flight path. If you’ve ever wondered whether your story matters, this campaign is your answer: Yes, it does. And it’s your time.