by idDevThe Hive Group merges creative and technology for data-driven marketing solutions across Africa
The converging needs of clients across Africa in a digital-driven marketplace has resulted in the formation of The Hive Group, which comprises of Tech Hive led by Sizwe Dlamini and Idea Hive headed by Fiso Tshivhandekano.
The Hive Group merges creative and technology for data-driven marketing solutions across Africa
According to the group, companies across industry sectors are turning to data-driven advertising solutions globally.
This is reinforced by projections that digital advertising spend will top USD$740-billion by the end of 2024. Mass communication today is unrecognisable from what it was five years ago. The rapid growth of AI, machine learning and real-time data analytics has contributed to a dynamic environment where brands can engage in more tailored ways with customers, the group adds.
The group says that secondly, as corporate executives seek return on investment, coupled with the above change in consumer behaviour, the need for a data and insights-led approach to advertising has become more prominent.
This enables Idea Hive to still deliver the innovative marketing solutions it has built in the last 10 years, providing insights-led content and creative with a focus of driving growth and elevating brand presence for clients.